Australian Government

 

 

The Line
2010 JWT Art Director.

Idea
Draw your own line. Won a Bronze at AWARD, a finalist at the Spikes, and because it was voted the best work in JWT regionally, Gold medal. Media: Facebook. Twitter. Banners. eDM's. Website. Webisodes with multiple endings, a blog, and drawing tool which allowed kids to literally draw their own line, attracted over 70,000 'likes'.
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